Except when they have nothing to do with our interests and seem just plain boring. However, since qualitative data (from focus groups) only work well to give insight to why people do what they do, you need an effective method to define your audience. Surveys, baby, are your best bet.
Before scheduling and writing, you must keep in mind that timing is important, as is knowing what you're trying to accomplish. "To understand if our user base has changed since last year, and if so, how; and to understand which features they find most attractive." That's a good start.
When writing a survey, you need to focus on two things: be descriptive (to profile the audience) and be explanatory (to discover their beliefs). There are three sub-categories following that; Characteristic (demographic, technological), Behavioral (web use, usage, etc.), and Attitudal (satisfaction, preference). Make sure these questions are relevant, specific, and clear, as people have a tendency to always give you answers - whether reliable or not.
The types of questions you can ask vary. A close-ended (single-answer multiple choice) questions must be exhaustively selective. Checklists give a measure of reader information desires. Likert scales (Very interesting to very uninteresting) can make answers more relevant to more people.
Fielding the survey is the hardest part. You'll need to think about choosing a proper sample size, but also considering the possibility of haphazard responses, sampling bias (hitting outside your target mark), and a flurry of other biases (timing, expectation, and invitation) that may cause less than accurate responses.
When presenting the survey, you need to emphasize importance, hold privacy ridiculously high, and always present a desirable reward. People don't work for nothing, you know. Pace the survey well by throwing in thematically relevant questions in the middle, then end it with either an open-ended (free response) question or a demographic survey.
Report it. Already? Yeah. Tabulate (count) and get back into statistics class mode because that's what you shall be doing with any apparent bell curves or measurement errors. Draw conclusions without falling into the confusion of correlation and causation. Remember, practice makes perfect - it's just that this time, you've got more studs on your belt to get started.
Thursday, September 03, 2009
We All Love Surveys
Subscribe to:
Post Comments (Atom)
About Me
Topics
- Accessories (60)
- Advertising (14)
- Advice (15)
- Anime Reviews (12)
- Apple (47)
- Appliances (9)
- Architecture (65)
- Art (329)
- Bath (6)
- Bedroom (47)
- Bikes (44)
- Branding (15)
- Business (8)
- Cameras (42)
- Cars (18)
- Clothing (64)
- Concerts (2)
- Customize (8)
- Decor (155)
- Dermatology (1)
- Design (496)
- DIY (1)
- DS Lite (11)
- Economy (1)
- Entertainment (5)
- Event Reviews (2)
- Exposition (251)
- Fashion (73)
- Feature (2)
- Finance (3)
- Food (44)
- Funny (126)
- Furniture (131)
- Game Reviews (20)
- Games (68)
- Gear (124)
- Girls (127)
- Giveaways (3)
- Graffiti (2)
- Green (8)
- Hair (1)
- Hardware (20)
- HCI (82)
- Head-Fi (23)
- Health (1)
- Hip-Hop (13)
- Home (271)
- Ideas (50)
- IKEA (30)
- Inspiration (75)
- Interface (6)
- iPad (5)
- iPhone (11)
- iPod (6)
- Jokes (1)
- Kitchen (60)
- Landscape (2)
- Laptops (20)
- LCD (14)
- Lighting (1)
- Linux (1)
- Marketing (2)
- Materials (2)
- Medicine (1)
- Movie Reviews (201)
- MP3 (104)
- Music (261)
- Music Reviews (6)
- News (24)
- Nintendo (12)
- Office (59)
- Pens (3)
- People (4)
- Phones (2)
- Photography (59)
- Picks (1)
- Poetry (9)
- Politics (10)
- Print (1)
- PS3 (35)
- PSP (2)
- Publications (7)
- Puppies (1)
- Quotes (28)
- Random (127)
- Reads (1)
- Real Estate (3)
- Recipes (31)
- Retro (5)
- Roundup (5)
- Shopping (1)
- Software (12)
- Software Review (1)
- Speakers (2)
- Square-Enix (2)
- Style (131)
- Technology (224)
- Technology Reviews (6)
- Television Reviews (5)
- Tools (1)
- Toys (15)
- Travel (8)
- Trends (40)
- Tutorials (40)
- Video (242)
- Wallpapers (2)
- Windows (12)
- Xbox360 (7)
Popular Posts
-
I guess this is what Mario were to look like if he were to grow up Metal Gear style. Even Bowers looks something along the lines of a boss ...
-
If you're familiar with Oldboy and Sympathy for Mr. Vengeance, you might have a idea of what Chan-wook Park's work is like. His movi...
-
Step One : Add childhood memory toys. It drives creativity from when you were young, dry of all college propaganda about how the mature worl...
-
Can little Sackboys really save all of humanity? 9 is a bleak little story, and while animated, it does carry many mature themes such as dar...
-
Momentarily, I have a black RAZR and a black 8GB iPod Nano 2G with zero complaints. However, if I were to ever get tired of having my pocket...
-
For the rest of June, I will be covering something I feel I don't cover enough of on a daily basis - audiophile-grade production and lis...
-
Didn't think I'd be sitting in on this one, but I did and my, what a surprise. Though from looking at the reviews and trailer alone ...
-
What's a day without that Kitsune French electro-pop blowing out your eardrums and eyes? It's like a day without light, warmth, or f...
-
Regarding "pretty design" and all things similar; To affect, which is inexplicably linked to attitudes, expectations and motivatio...
-
Haha, man. This IT guy that works at CrunchGear made my day yesterday as he basically went and flipped out on computers on an epic scale. I...
Archives
-
▼
2009
(460)
-
▼
September
(32)
- Temporarily Stuck in Japanese Party Mode
- Google Suggestions
- Variations on Themes
- Corn Con Queso Fresco Recipe
- Vintage Goes Mainstream
- Fail, A Good Thing
- Fun with Mannequins
- Why We Need Things
- Taxi Cab Yellow Vipp Garbage Cans
- Probes: More Contextual Awareness
- Hey There, Nice Glass
- Micro 4/3, You Sexy Beasts
- Fixies In My Sleep
- Vin. Diesel.
- Arranging In Small Spaces
- Scrabble Pieces as Book Labels
- BKRW x Albrecht Gerlach NYC Street Fashion
- Probing Culturally, Masterfully
- Short, Crude Laughs
- Contexual Design at Work
- Studio Sexy No Jutsu
- Design Ethnography
- Process of Interaction Design
- Max Manus Review
- Fonts That Piss Us Off
- Interfaces, Interactions & Playthings
- Bringin' It Back to 2002
- We All Love Surveys
- Micro Four Thirds, What?
- In Regards to Those Evil Focus Groups
- An Aviator World
- So, What Is Design Exactly?
-
▼
September
(32)
0 comments:
Post a Comment