Ed Cotton at Influx has a great post on why Youtube & Flickr have had enormous success. They epitomize brands in today's longtail environment that not only embrace community but have higher goals than pure capital. That in turns translates in sales. Sneaky huh? Ed has put together a couple insightful similarities. For the full article check out their site.
From Influx:
1. Do Something Better: Find a way or a better way for people to do something they want to do- in both these cases- it's sharing digital assets
2. Believe in What You Do: It's not about a money making/get rich quick scheme. You believe there's a better way and you are going to work it out. Success is a by-product of doing good.
3. Community is Everything: Listen to your community. This is not a one way conversation- there's on-going dialog relating to "policing", standards and ideas
4. Be Soulful: Even if you sell, like Flickr, don't sell your soul. The honest, no frills approach is right. Interestingly, while many thought the Yahoo purchase would lead to the the demise of Flickr, instead, they turned out to be much more of an influence on Yahoo than could have ever been predicted.
5. Be Authentic: These companies look like they have banned or never even heard of the phrases "brand strategy" and "marketing plan?. The lack of corporate polish adds to the feeling that there are real people behind the idea.
A lot of this reminds me of "young" companies hungry to make their mark and do things their way. Inevitably companies change over time, as capital increases often they lose their aggressiveness and need to innovate. Friendster the first social networking site is a blip compared to Myspace these days, will YouTube be around in 5 years? Read more.
Friday, September 01, 2006
Success in 2006: Flickr & YouTube
Subscribe to:
Post Comments (Atom)
About Me
Topics
- Accessories (60)
- Advertising (14)
- Advice (15)
- Anime Reviews (12)
- Apple (47)
- Appliances (9)
- Architecture (65)
- Art (329)
- Bath (6)
- Bedroom (47)
- Bikes (44)
- Branding (15)
- Business (8)
- Cameras (42)
- Cars (18)
- Clothing (64)
- Concerts (2)
- Customize (8)
- Decor (155)
- Dermatology (1)
- Design (496)
- DIY (1)
- DS Lite (11)
- Economy (1)
- Entertainment (5)
- Event Reviews (2)
- Exposition (251)
- Fashion (73)
- Feature (2)
- Finance (3)
- Food (44)
- Funny (126)
- Furniture (131)
- Game Reviews (20)
- Games (68)
- Gear (124)
- Girls (127)
- Giveaways (3)
- Graffiti (2)
- Green (8)
- Hair (1)
- Hardware (20)
- HCI (82)
- Head-Fi (23)
- Health (1)
- Hip-Hop (13)
- Home (271)
- Ideas (50)
- IKEA (30)
- Inspiration (75)
- Interface (6)
- iPad (5)
- iPhone (11)
- iPod (6)
- Jokes (1)
- Kitchen (60)
- Landscape (2)
- Laptops (20)
- LCD (14)
- Lighting (1)
- Linux (1)
- Marketing (2)
- Materials (2)
- Medicine (1)
- Movie Reviews (201)
- MP3 (104)
- Music (261)
- Music Reviews (6)
- News (24)
- Nintendo (12)
- Office (59)
- Pens (3)
- People (4)
- Phones (2)
- Photography (59)
- Picks (1)
- Poetry (9)
- Politics (10)
- Print (1)
- PS3 (35)
- PSP (2)
- Publications (7)
- Puppies (1)
- Quotes (28)
- Random (127)
- Reads (1)
- Real Estate (3)
- Recipes (31)
- Retro (5)
- Roundup (5)
- Shopping (1)
- Software (12)
- Software Review (1)
- Speakers (2)
- Square-Enix (2)
- Style (131)
- Technology (224)
- Technology Reviews (6)
- Television Reviews (5)
- Tools (1)
- Toys (15)
- Travel (8)
- Trends (40)
- Tutorials (40)
- Video (242)
- Wallpapers (2)
- Windows (12)
- Xbox360 (7)
Popular Posts
-
I think the cold over in the Midwest is killing me even more. Nonetheless, this jam is built for blastin'. No laptop ...
-
One of the most inspiring photographers I've stumbled upon in a while. Meet Anna Aschberg .
-
Classic Victorian apartment within 1 mile of work. Penthouse balcony with view of the capitol. Recessed ceilings and historic detail...
-
Continuity error theories, multiple hallucination interpretations, and endless forum hypotheses. Only Scorsese can deliver such a package th...
-
This is a story of boy meets girl - without annoying characters, without the cheesy love clichés, and without the downfalls of modern day ro...
-
Not sure what the hubbub is about - I found Killzone 2 to be as generic as they come. No real innovation, just lots of density smoke, a dece...
-
Black Dynamite is a wonderfully crafted parody of the blaxploitation films that were a ubiquitous action staple in the '70s and B-movie...
-
New prints from the Ghostly Store, all framed and ready for my housewarming party tomorrow night.
-
It depends. It depends if you're a gamer, if you're running a 5.1 speaker setup, or if you're upgrading simply because you heard...
-
Of course, if you're always going for the best, you just "gotta have it." Well, look no further - this is the hammer of choic...
Archives
-
▼
2006
(74)
-
▼
September
(13)
- Gigabyte GA-965G-DS3 Core 2 Duo Motherboard
- Word up, Wilmington, NC.
- PS3 price cut by 20%, now includes HDMI 1.3
- Where's that crap coming from?
- Xiu Xiu's Nintendo Delivery
- Misa Campo Makes Maxim
- Shweeeet GiftWrap
- Backpack Seat and Cooler
- Nike Savvas: Atomic
- Imminent mass destruction.
- Klooty Cocoa Puffs
- Success in 2006: Flickr & YouTube
- Teddybears Cinematic Steez.
-
▼
September
(13)
0 comments:
Post a Comment