Dieter Rams' 10 Principles for Good Design

And it goes a little something like this...

1. Good design is innovative.
2. Good design makes a product useful.
3. Good design is aesthetic.
4. Good design helps us to understand a product.
5. Good design is unobtrusive.
6. Good design is honest.
7. Good design is durable.
8. Good design is consequent to the last detail.
9. Good design is concerned with the environment.
10. Good design is as little design as possible.

Good ol' Dieter. I need to get me an extra-large poster with some of his work blown up in great detail. Yeah, I'd like that.