Ed Cotton at Influx has a great post on why Youtube & Flickr have had enormous success. They epitomize brands in today's longtail environment that not only embrace community but have higher goals than pure capital. That in turns translates in sales. Sneaky huh? Ed has put together a couple insightful similarities. For the full article check out their site.
From Influx:
1. Do Something Better: Find a way or a better way for people to do something they want to do- in both these cases- it's sharing digital assets
2. Believe in What You Do: It's not about a money making/get rich quick scheme. You believe there's a better way and you are going to work it out. Success is a by-product of doing good.
3. Community is Everything: Listen to your community. This is not a one way conversation- there's on-going dialog relating to "policing", standards and ideas
4. Be Soulful: Even if you sell, like Flickr, don't sell your soul. The honest, no frills approach is right. Interestingly, while many thought the Yahoo purchase would lead to the the demise of Flickr, instead, they turned out to be much more of an influence on Yahoo than could have ever been predicted.
5. Be Authentic: These companies look like they have banned or never even heard of the phrases "brand strategy" and "marketing plan?. The lack of corporate polish adds to the feeling that there are real people behind the idea.
A lot of this reminds me of "young" companies hungry to make their mark and do things their way. Inevitably companies change over time, as capital increases often they lose their aggressiveness and need to innovate. Friendster the first social networking site is a blip compared to Myspace these days, will YouTube be around in 5 years? Read more.
Friday, September 01, 2006
Success in 2006: Flickr & YouTube
Subscribe to:
Post Comments (Atom)
About Me
Topics
- Accessories (60)
- Advertising (14)
- Advice (15)
- Anime Reviews (12)
- Apple (47)
- Appliances (9)
- Architecture (65)
- Art (329)
- Bath (6)
- Bedroom (47)
- Bikes (44)
- Branding (15)
- Business (8)
- Cameras (42)
- Cars (18)
- Clothing (64)
- Concerts (2)
- Customize (8)
- Decor (155)
- Dermatology (1)
- Design (496)
- DIY (1)
- DS Lite (11)
- Economy (1)
- Entertainment (5)
- Event Reviews (2)
- Exposition (251)
- Fashion (73)
- Feature (2)
- Finance (3)
- Food (44)
- Funny (126)
- Furniture (131)
- Game Reviews (20)
- Games (68)
- Gear (124)
- Girls (127)
- Giveaways (3)
- Graffiti (2)
- Green (8)
- Hair (1)
- Hardware (20)
- HCI (82)
- Head-Fi (23)
- Health (1)
- Hip-Hop (13)
- Home (271)
- Ideas (50)
- IKEA (30)
- Inspiration (75)
- Interface (6)
- iPad (5)
- iPhone (11)
- iPod (6)
- Jokes (1)
- Kitchen (60)
- Landscape (2)
- Laptops (20)
- LCD (14)
- Lighting (1)
- Linux (1)
- Marketing (2)
- Materials (2)
- Medicine (1)
- Movie Reviews (201)
- MP3 (104)
- Music (261)
- Music Reviews (6)
- News (24)
- Nintendo (12)
- Office (59)
- Pens (3)
- People (4)
- Phones (2)
- Photography (59)
- Picks (1)
- Poetry (9)
- Politics (10)
- Print (1)
- PS3 (35)
- PSP (2)
- Publications (7)
- Puppies (1)
- Quotes (28)
- Random (127)
- Reads (1)
- Real Estate (3)
- Recipes (31)
- Retro (5)
- Roundup (5)
- Shopping (1)
- Software (12)
- Software Review (1)
- Speakers (2)
- Square-Enix (2)
- Style (131)
- Technology (224)
- Technology Reviews (6)
- Television Reviews (5)
- Tools (1)
- Toys (15)
- Travel (8)
- Trends (40)
- Tutorials (40)
- Video (242)
- Wallpapers (2)
- Windows (12)
- Xbox360 (7)
Popular Posts
-
Still working on getting settled into Mountain Time, but until then I'll be hunting for inspiring art and video projects t...
-
I've seen various STM bags for years now. They're superbly built, have tons of compartments and pockets, and just the right amount...
-
Seriously, these two are the most beautiful food chef cooks I have ever seen. And they're cooking Vietnamese lemongrass chicken sandwic...
-
Of course, if you're always going for the best, you just "gotta have it." Well, look no further - this is the hammer of choic...
-
Well, now isn't this plenty nifty? I can't even start to imagine how annoying it must be for the person doing the paper cutting, tho...
-
While there is definitely no shortage of good music here, the presentation itself was a bit awkward for my taste. However, there were enough...
-
Because my fair lady is halfway around the world, I decided to make a series of mixtapes for her. Of course, also because I am ever so creat...
-
When I was young, I wished I was a little bit older. But when time came, I wished I'd had the courage to live a life true to mysel...
-
Reporting to you live, Halloween weekend. Make sure your speakers are turned up before playing.
-
The Fall is admittedly one of the most fantastically directly movies I've seen in a while. Though it should come with little surprise si...
Archives
-
▼
2006
(74)
-
▼
September
(13)
- Gigabyte GA-965G-DS3 Core 2 Duo Motherboard
- Word up, Wilmington, NC.
- PS3 price cut by 20%, now includes HDMI 1.3
- Where's that crap coming from?
- Xiu Xiu's Nintendo Delivery
- Misa Campo Makes Maxim
- Shweeeet GiftWrap
- Backpack Seat and Cooler
- Nike Savvas: Atomic
- Imminent mass destruction.
- Klooty Cocoa Puffs
- Success in 2006: Flickr & YouTube
- Teddybears Cinematic Steez.
-
▼
September
(13)
0 comments:
Post a Comment