Ed Cotton at Influx has a great post on why Youtube & Flickr have had enormous success. They epitomize brands in today's longtail environment that not only embrace community but have higher goals than pure capital. That in turns translates in sales. Sneaky huh? Ed has put together a couple insightful similarities. For the full article check out their site.
From Influx:
1. Do Something Better: Find a way or a better way for people to do something they want to do- in both these cases- it's sharing digital assets
2. Believe in What You Do: It's not about a money making/get rich quick scheme. You believe there's a better way and you are going to work it out. Success is a by-product of doing good.
3. Community is Everything: Listen to your community. This is not a one way conversation- there's on-going dialog relating to "policing", standards and ideas
4. Be Soulful: Even if you sell, like Flickr, don't sell your soul. The honest, no frills approach is right. Interestingly, while many thought the Yahoo purchase would lead to the the demise of Flickr, instead, they turned out to be much more of an influence on Yahoo than could have ever been predicted.
5. Be Authentic: These companies look like they have banned or never even heard of the phrases "brand strategy" and "marketing plan?. The lack of corporate polish adds to the feeling that there are real people behind the idea.
A lot of this reminds me of "young" companies hungry to make their mark and do things their way. Inevitably companies change over time, as capital increases often they lose their aggressiveness and need to innovate. Friendster the first social networking site is a blip compared to Myspace these days, will YouTube be around in 5 years? Read more.
Friday, September 01, 2006
Success in 2006: Flickr & YouTube
Subscribe to:
Post Comments (Atom)
About Me
Topics
- Accessories (60)
- Advertising (14)
- Advice (15)
- Anime Reviews (12)
- Apple (47)
- Appliances (9)
- Architecture (65)
- Art (329)
- Bath (6)
- Bedroom (47)
- Bikes (44)
- Branding (15)
- Business (8)
- Cameras (42)
- Cars (18)
- Clothing (64)
- Concerts (2)
- Customize (8)
- Decor (155)
- Dermatology (1)
- Design (496)
- DIY (1)
- DS Lite (11)
- Economy (1)
- Entertainment (5)
- Event Reviews (2)
- Exposition (251)
- Fashion (73)
- Feature (2)
- Finance (3)
- Food (44)
- Funny (126)
- Furniture (131)
- Game Reviews (20)
- Games (68)
- Gear (124)
- Girls (127)
- Giveaways (3)
- Graffiti (2)
- Green (8)
- Hair (1)
- Hardware (20)
- HCI (82)
- Head-Fi (23)
- Health (1)
- Hip-Hop (13)
- Home (271)
- Ideas (50)
- IKEA (30)
- Inspiration (75)
- Interface (6)
- iPad (5)
- iPhone (11)
- iPod (6)
- Jokes (1)
- Kitchen (60)
- Landscape (2)
- Laptops (20)
- LCD (14)
- Lighting (1)
- Linux (1)
- Marketing (2)
- Materials (2)
- Medicine (1)
- Movie Reviews (201)
- MP3 (104)
- Music (261)
- Music Reviews (6)
- News (24)
- Nintendo (12)
- Office (59)
- Pens (3)
- People (4)
- Phones (2)
- Photography (59)
- Picks (1)
- Poetry (9)
- Politics (10)
- Print (1)
- PS3 (35)
- PSP (2)
- Publications (7)
- Puppies (1)
- Quotes (28)
- Random (127)
- Reads (1)
- Real Estate (3)
- Recipes (31)
- Retro (5)
- Roundup (5)
- Shopping (1)
- Software (12)
- Software Review (1)
- Speakers (2)
- Square-Enix (2)
- Style (131)
- Technology (224)
- Technology Reviews (6)
- Television Reviews (5)
- Tools (1)
- Toys (15)
- Travel (8)
- Trends (40)
- Tutorials (40)
- Video (242)
- Wallpapers (2)
- Windows (12)
- Xbox360 (7)
Popular Posts
-
"'Good' [design] means so many things to so many people. When something is plain, simple, and useful it becomes intelligent des...
-
Now, this is what I call a breathtakingly ambitious epic of a film. Love Exposure is a story of love, religions and cults, panty-picture-ku...
-
Like using a coffee mug to hold toothbrushes, dressers should not be withheld the right to replicate all over the house. Places like the ho...
-
With the horizon hinting at the DS Lite becoming the ultimate portable gaming system of choice, one would be stupid to not get one given the...
-
Revisited. I don't care. I would like to work here. Yes, free is fine. Thank you.
-
Seriously, these two are the most beautiful food chef cooks I have ever seen. And they're cooking Vietnamese lemongrass chicken sandwic...
-
Yep, those designers at Bruton Stroube Studios are up to no good again. This time around, we got a wonderful shot made easier (or harder if...
-
I've been on the fence about digital film for quite some time now despite living the digital lifestyle. While it's cool to flaunt...
-
Nothing like bringing on a New Year with some overlooked gems from two years earlier. International Pony , for instance, are definitely one ...
-
And they are just so goddamn awesome. Ranked #11 on the world's most intelligent puppies, they make loyal pets, are good for indoors, an...
Archives
-
▼
2006
(74)
-
▼
September
(13)
- Gigabyte GA-965G-DS3 Core 2 Duo Motherboard
- Word up, Wilmington, NC.
- PS3 price cut by 20%, now includes HDMI 1.3
- Where's that crap coming from?
- Xiu Xiu's Nintendo Delivery
- Misa Campo Makes Maxim
- Shweeeet GiftWrap
- Backpack Seat and Cooler
- Nike Savvas: Atomic
- Imminent mass destruction.
- Klooty Cocoa Puffs
- Success in 2006: Flickr & YouTube
- Teddybears Cinematic Steez.
-
▼
September
(13)
0 comments:
Post a Comment